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Vanity Fur Mobile Holistic Dog Grooming

Mobile Dog Grooming in the Chichester area offering 10% off for new customers. Power for van not necessarily needed. Holistic approach enabling the emotional wellbeing of your pet to always be considered using reward based positive reinforcement. Nervous/fear-aggressive dogs welcome. Call Julia for a chat on 07468917917

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Welcome to Vanity Fur Mobile Holistic Dog Grooming. Dogs have always played such a positive part in my life so when I retrained as a dog groomer several years ago, my experience was not what I expected as the priority was on speed and appearance. There was no focus on the dog’s behaviour whilst being groomed, or why they behaved that way, so the answer to a wriggly dog was to further restrain it and if one tried to bite, then a muzzle would be used. It was never considered that the dog was probably just overly aroused and frightened and that this approach only magnified and reinforced its fear further. This made me decide that an alternative approach was required where each pet’s specific needs were addressed and their overall experience was enriched and positive. The basis of this, like in any good relationship, is the building of trust. Only a fully ‘holistic’ approach would offer the care that I sought to provide, as the whole of the dog could be looked after including their emotional and physiological needs, rather than just how they looked. I am proud to have completed a diploma in Canine Communication and to have qualified in Low Stress Handling and as a Fear Free Professional. I am able to recognise when a dog is starting to feel stressed and respond accordingly, in order to work towards a different outcome than they may have previously experienced. I therefore always offer one-to-one grooming in a safe and stress-free environment where I use consent-based positive reinforcement at a pace which is comfortable for your pet. In addition to the minimal use of restraints, I use a mixture of plant-based shampoos and essential aromatherapy oils to help relax your pet and achieve my goal of making their grooming experience enjoyable. With your dog relaxed and happy, grooming, further treatments to its coat and skin and also other treatments such as teeth cleaning can be carried out.


City & Guilds Diploma L3 Professional Dog Stylist

City & Guilds L2 Assistant

Diploma in Canine Communication

British College of Canine Studies Certificate in Holistic Health for Dogs

Certificate in Canine First Aid

Low Stress Handling Certified Professional

Fear Free Certified Professional

Covid-19 Safety & Awareness trained

Services offered:

Health check

Luxury Hydrobath using natural aromatherapy coconut based shampoos with no nasties

Spa Treatments – Facials, Deep Sea Mud shampoo & conditioner, perfume.

Nail trimming

Ear cleaning

Grooming desensitisation & counter-conditioning – various care packages for fearful/rescue/”aggressive”

Wash & Dry

Wash, Dry & Groom

Unrushed Dog Grooming and Styling De shedding


Hand stripping

All conducted in a comfortable, clean and bright environment.

Ultra-sonic Teeth cleaning

A range of carefully selected grooming accessories, treats and toys to purchase.

Feel free to contact me to discuss your needs.


1 Review(s)

Roger Oakley, August 2020

Amazing groom in a well-equipped mobile salon. My Cockerpoo was thoroughly spoiled. Julia has a way with dogs which just puts them at ease. Julia also cleaned his teeth, which was painless and stress free. Would definitely recommend.

Listing Updated: 27/07/2020

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Listing Address

Springfield Close
West Sussex
South Downs
PO18 0AZ

Listing Details

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About Us

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We have a team of DogFriendly scouts who research every venue, either by completing a telephone questionnaire or by visiting and testing it in person.

Where We Are

Unit 4 Bramley Road
St Ives
PE27 3WS